Designer driven by data & powered by code.
Hi, I'm Nivedhitha — a designer with over 3 years of experience working on B2B and B2C products. By merging creativity with technical expertise, I deliver intuitive designs that are not only visually engaging but also scalable and optimized for performance.
SELECTED PROJECTS
Top selected work from my full-time positions at startups and part-time freelancing work.
My journey so far
I love creating and iterating!
With over 3 years of experience in startups, I’ve had the opportunity to build many ideas. I enjoy seeing ideas grow, improve, capture attention, and be loved by users. I find it incredibly rewarding and am passionate about doing whatever it takes to help projects succeed—whether it's front-end development, 3D rendering, or social media marketing. My efforts have led to tangible improvement, including reduced customer acquisition costs.
Here's a snapshot of my life since I graduated:
Graduated from IIT Kharagpur!
It was during my Bachelors in Architectural Design that I was trained in designing experiences! I was also introduced to HCI then through the Coursera specialization 'Interaction Design' by UC San Diego.
Design Associate at Livspace
Here, I got to talk to clients to develop interior design and architectural designs for more than 10 projects.
UX Designer at Avantari
At Avantari, I worked on the application interface and product website of the smart ring, Dhyana. I interviewed users and tracked analytics to drive improvements, contributing to a boosted user base and increased sales within a year.
Third place in Student Ironviz
My entry for Tableau's global competition was recognized at their annual conference in Las Vegas.
Recognized by Google Play
Sortizy, a meal-planning app for which I co-designed the UI, was identified as one of the Best of 2021 in India by Google Play.
Masters' program at Georgia Tech!
I joined the MS program in Computer Science at Georgia Tech. Specializing in Human-Computer Interaction, I took courses on Data Visualization, Cognitive Science, and Online Communities.
UX Designer II at Joulea Inc
I lead all design efforts at Joulea Inc, a B2B building energy tech company. I interviewed pilot clients to develop user personas, define product requirements, craft the web platform and get it across the production line.
OTHER PROJECTS
Some of my projects created during my Master’s program.
Data-driven scrollytelling
The project was recognized as a top project in the class that year.
Tracking sentiment shifts
Selected as one of the winning entries ofTableau 2021 Student Iron Viz competition.
Gun discourse on Reddit
The resulting research work was published by CSCW in 2024.
Achieving Social Balance
We developed high-fidelity functional prototypes and tested them.
Immersive Audio Stories
Our exploration led us to the potential of using audio stories to memorialize the departed.
A multitouch interactive tool
Developed using JS, the tool enables users to interact via pointers.